Ludovica Inés Piro

About

A hand, photographed in black and white

Nice to meet you!
I'm Ludovica,

I was born and raised in Palermo (Sicily) and I've put down roots in different cities throughout this 30-year journey of experiencing life (to the fullest).

I'm currently based in Madrid,
where I work as a Senior Creative Copywriter
at TBWA\España (ex DDB Spain).

The room I love the most is the movie theater.
The room I love the least is the waiting room.

I'm passionate about stand-up comedy, screenwriting, photography and learning languages.

I currently speak 4: spanish, portuguese, english and italian.
So I could call myself a polyglot wannabe.
Or maybe I'm just hyperactive?
Surely deeply curious.

Ludovica Piro
The one on top is me, while the one below Forchette parlanti, a work by Bruno Munari.
I've always found his teachings on mental gymnastics inspiring. He is one of my favourite artists, together with Erik Kessels, Saul Steinberg and many others.
Forchette parlanti, a work by Bruno Munari

Yes, because even when I go nowhere, my mind goes everywhere.

Education

  • Brother Lisboa Creative Intensive June–August 2026
  • Accademia di Comunicazione Master in Copywriting and Advertising Oct. 2020 – May 2021
  • Politecnico di Milano — Poli.design Master in Brand Communication Sept. 2018 – May 2020
  • University of Palermo Faculty of Law — 110 cum laude Sept. 2012 – July 2018
  • Universidade da Coruña Faculty of Law and Sociology (Erasmus+) Sept. 2015 – Sept. 2016
  • Classical Studies High School 2007–2012

Experience

  • TBWA\España (ex DDB Spain) Senior Creative Copywriter Clients: BBVA
  • AUGE (Milan) Creative Copywriter Clients: Gran Pavesi (Barilla)
  • UZINA (Lisbon) Creative Copywriter — ADCE Agency Exchange Program November – December 2025 Clients: IKEA, ERA
  • Ogilvy & Mather (Milan) Creative Copywriter September 2023 – April 2026 Clients: IKEA, Electrolux Professional, Sanbittèr, Nutella, IVECO, Emergency (NGO) Pitches won: IKEA, Electrolux Professional, Sanbittèr (Sanpellegrino Group)
  • DDB (Milan) Creative Copywriter Jan. 2022 – Sept. 2023 Clients: IKEA, Volkswagen, Zurich, Tanqueray (DIAGEO) Pitches won: Tanqueray (DIAGEO)
  • TBWA (Milan) Junior Creative Copywriter May 2021 – Jan. 2022 Clients: Iliad, Cargill, Carrera Eyewear, Loro Piana, GNV, Frosta frozen foods
  • HAVAS PR (Milan) Media Relations Account May 2019 – Oct. 2020 Clients: Reckitt Benckiser (Durex, Finish), Peugeot, OPPO, Courmayeur Mont Blanc, Imperial Brands

Recognitions

Personal projects

Agencies