Everyday Emergencies

For someone every day is an emergency. For real.

We often use war-related expressions to describe intense work situations, even though they're not connected to war.

“There ain't no peace.”
“It's going to be a bloodbath.”
“It's a long shot.”

The most commonly used expression help reveal the real meaning of the word 'emergency' for all the people who are living in war zones.

Agency: Ogilvy Italy