Contacts and info: 
CV
Email: ludovicapiro411@gmail.com
Behance: ludovicapiro
Instagram: @lodevicapire
Personal number: +39 3463057831
My works
Säkerhet - IKEA
No More Excuses — VOLKSWAGEN
365 Days —  EMERGENCY ONG
Everyday Emergencies — EMERGENCY ONG
Ci sta — SANBITTÈR 
Not open to discriminations — WPP
The Couples — VOLKSWAGEN
Safelist — VOLKSWAGEN 
More Than Mechanics — IVECO
Inspired by Sicily and Liguria - SANBITTÈR
Radio - VOLKSWAGEN
Copyad em português  - IKEA

Personal projects for competitions
The Next Move - YOUTUBE COMPETITION - GOLD 
Aspettare una vita - YOUNG LIONS COMPETITION - BRONZE
Spot The Artist - Spotify - YOUNG ONES COMPETITION - SILVER 
Lego B&Bee - ADCI AWARDS - BRONZE


Short stories 
Full of copywriting. Fully covered by copyright.

Sete di verità.
ITA
Sede de verdade.
PT
Sed de verdad.
ES

:)

Di desideri e sederi.
ITA
De vontades e verdades.
PT
De creencias y consecuencias.
ES
Desires and conspires.
ENG

:)

 Coming soon

Drawings 
Discs
Fiat. Punto. 
Isola delle Femmine 

 










    Hi, I’m Ludovica!
    Creative Copywriter and author.
    I write a lot, sleep less and dream big.

    The room I love the most is the movie theater.
    The room I love the least is the waiting room.

    I’m passionate about spinning stories, chasing insights and learning languages.
    I currently speak four. So I could call myself a polyglot wannabe.
    Or maybe I’m just hyperactive.
    Surely deeply curious.
    Here you’ll find the work I created at international advertising agencies, along with personal projects and short stories.
    Because when I go nowhere, my mind goes everywhere.





    On the left, that’s me. 
    On the right, Forchette parlanti, a work by Bruno Munari.
    I’ve always found his teachings on mental gymnastics inspiring. He is one of my favourite artists, together with Erik Kessels and many others.


    Säkerhet

    IKEA
    [ˈsäkərhēt | safety, protection]
    The first lock designed to convert a closet into a shelter from domestic violence.


    In Italy 9 out of 10 women don’t report domestic violence,
    fearing not to be supported by the institutions.

    The draft law A.S.2530 would be a way to protect them
    by assuring the rightful persecution of violent partners.
    But it’s still pending since February 2022.

    Therefore, up to today, Italian women still have to find other ways to protect themselves.
    Six Cannes Lions shortlists, Gold at Eurobest and Gerety Awards, Silver at Epica Awards and Golden Drum.



    Agency where I worked on it: DDB Italy.

    Not More Excuses

    VOLKSWAGEN


    Prejudices have slowed down the shift to electric.To promote the ID. family, Francesco Totti plays with these very prejudices, turning them into excuses that protect his car from everyday challenges.
    Because everything has already been said about electric. 
    And today, the only barriers left are the ones we make up.



    Agency where I worked on it: DDB Italy.


    365 DAYS

    EMERGENCY ONG
    The most special day of all will be the day with no more war.


    Every day is dedicated to an international day:
    to travel, lovers, animals, family.
    But for millions of people in many parts of the world,
    war changes the meaning of every day.
    The film, distributed internationally on the brand’s social channels,

    on billboards across Italian cities and on TV on LA7 starting December 30th, 2024,
    shows people seemingly enjoying their passions, families and ideals.
    A girl travels, children play hide-and-seek and lovers kiss.
    However, a twist reveals war’s impact: the girl is fleeing, the children are hiding from a soldier
    and the lovers are sharing a farewell kiss.




    Agency where I worked on it: Ogilvy Italy.

    Everyday Emergencies 

    EMERGENCY ONG
    Everyday there are real emergencies.



    We often use war-related expressions to describe intense work situations,
    even though they’re not connected to war. 

    “There ain’t no peace.”
    “It’s going to be a bloodbath.”
    “It’s a long shot.”

    The most commonly used expression help reveal the real meaning of the word “emergency” for all the people who are living in war zones.

    A reminder for everyone to consider how devastating the consequences of war can be on people’s lives. Because for Emergency, the real emergency is to abolish war, once and for all.



    English




    Italian: 




    Special OOH during Inter-Milan’s Derby


    OOH across Italy






    Agency where I worked on it: Ogilvy Italy.

    Ci sta

    SANBITTÈR

    The goal of this pitch was clearly to win it.
    But first and foremost, it was about finding a new positioning for this non-alcoholic beverage from the Nestlé Group, one that felt younger and fresher.

    Among gen-z and millennials, the expression “ci sta” is widely used with a meaning similar to “cool.”

    That’s why we felt it could work perfectly as the brand’s payoff.

    Why? Because, just like “cool,” 
    “ci sta” has a double meaning. 

    It describes something that is appealing and relevant, but also something that “works” and that “fits”. 

    This richness of meanings allowed us to build on a phrase already used by our target audience, while at the same time clearly communicating the many features and strengths of the product.

    Agency where I worked on it: Ogilvy Italy.

    Not open to discriminations 

    WPP


    For over 40% of the LGBTQIA+ community, sexual orientation is a penalizing factor in the workplace.

    WPP is “not open to discriminations” and demonstrates that terms such as “orientation,” “tendencies,” and “inclination” in the workplace should refer exclusively to the professional sphere, and never to sexual orientation or gender identity.









    Agency where I worked on it: Ogilvy Italy.

    The Couples

    VOLKSWAGEN

    On Valentine’s Day, streets fill with couples in love, openly exchanging affection without paying attention to those around them.
    For the celebration of lovers, Volkswagen invites couples not to forget to take the car to kiss and, above all, to give singles a gift.

    Agency where I worked on it: DDB Italy.



    Safelist

    VOLKSWAGEN

    Music influences the way we drive, unconsciously pushing us to match our speed to a song’s BPM. As a brand focused on safety, Volkswagen turned this insight into a solution.
    By collaborating with scientists and musicians, it created an algorithm that matches BPM to safe driving speeds. The result is Safelist: four playlists designed to help drivers respect speed limits, simply by listening.

    Agency where I worked on it: DDB Italy.

    More Than Mechanics

    IVECO


    Many technical careers are still affected by a social bias that sees them as “Plan B” options.
    IVECO elevates the role of its mechanics to the same level as so-called dream jobs.
    Because being an IVECO mechanic means much more than just “being a mechanic.”





    Agency where I worked on it: Ogilvy Italy.

    © [2026] [Ludovica Inés Piro]. All rights reserved.