Safelist

VOLKSWAGEN

Music influences the way we drive, unconsciously pushing us to match our speed to a song’s BPM. As a brand focused on safety, Volkswagen turned this insight into a solution.
By collaborating with scientists and musicians, it created an algorithm that matches BPM to safe driving speeds. The result is Safelist: four playlists designed to help drivers respect speed limits, simply by listening.

Agency where I worked on it: DDB Italy.

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