CI STA

Contacts and info:
CV
Email: ludovicapiro411@gmail.com
Behance: ludovicapiro
Instagram: @lodevicapire
Personal number: +39 3463057831
My works
Säkerhet - IKEA
No More Excuses — VOLKSWAGEN
365 Days — EMERGENCY ONG
Everyday Emergencies — EMERGENCY ONG
Ci sta — SANBITTÈR
Not open to discriminations — WPP
The Couples — VOLKSWAGEN
Safelist — VOLKSWAGEN
More Than Mechanics — IVECO
Inspired by Sicily and Liguria - SANBITTÈR
Radio - VOLKSWAGEN
Copyad em português - IKEA

Personal projects for competitions
The Next Move - YOUTUBE COMPETITION - GOLD
Aspettare una vita - YOUNG LIONS COMPETITION - BRONZE
Spot The Artist - Spotify - YOUNG ONES COMPETITION - SILVER
Lego B&Bee - ADCI AWARDS - BRONZE

Short stories
Full of copywriting. Fully covered by copyright.

Sete di verità.
ITA
Sede de verdade.
PT
Sed de verdad.
ES

:)

Di desideri e sederi.
ITA
De vontades e verdades.
PT
De creencias y consecuencias.
ES
Desires and conspires.
ENG

:)

Coming soon

Drawings
Discs
Fiat. Punto.
Isola delle Femmine

SANBITTÈR

The goal of this pitch was clearly to win it.
But first and foremost, it was about finding a new positioning for this non-alcoholic beverage from the Nestlé Group, one that felt younger and fresher.

Among gen-z and millennials, the expression “ci sta” is widely used with a meaning similar to “cool.”

That’s why we felt it could work perfectly as the brand’s payoff.

Why? Because, just like “cool,”
“ci sta” has a double meaning.

It describes something that is appealing and relevant, but also something that “works” and that “fits”.

This richness of meanings allowed us to build on a phrase already used by our target audience, while at the same time clearly communicating the many features and strengths of the product.

Agency where I worked on it: Ogilvy Italy.